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Serum Packaging for Macro Oceans


Charismatic packaging to sell seaweed-infused cosmetic serums, utilizing the waste biomass from the nutrient extraction process.

2024

Client 

Project

Team




Type

Macro Oceans

Serum Packaging from Seaweed Waste

Julian Goldman, Dierdre Shea of Fun Stuff Design (Product Strategy, Packaging Design, Product Development, Material R&D)

Aaron Nesser of Keep Earth Company (Product Strategy, Material R&D)

Commercial, Novel Sustainable Material, Consumer Packaging, Waste Material
Project Services




  • Strategy
  • Packaging Design
  • Product Development
  • Material R&D
Project summary
We developed paper pulp packaging material using recycled paper fiber and Macro Ocean’s seaweed biomass waste, a byproduct of their nutrient extraction process. Encorporating this waste into an existing manufacturing process opened up the possibilities in both single-use packaging and value-add for waste.  
Background
Macro Oceans transforms 100% traceable seaweed into innovative biomaterials – brilliantly designed for beauty, food and beyond. 
StudyThere is a waste biomass after the nutrient extraction process of kelp, which has potential for a high-value add to the seaweed industry. Simultaneously, there is space for more sustainable material in consumer packaging for cosmetics. Can we marry both objectives?