| We chose paper pulp fabrication because of the numbers. The quantity of material required to make an entry-level amount of paperboard was too high. Paper-pulp offered bespoke SKUs and packaging shapes, resulting in a smaller-run opportunity for this business-development campaign. We also developed an in-house prototyping process, which allowed us to create a small run of charismatic packaging to demonstrate proof of concept before asking a manufacturer to try a new material. |